SOCIAL MEDIA

MANAGEMENT

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Social Media Strategy with Laser Image Marketing

At Laser Image Marketing, our mission is to empower small business owners, entrepreneurs, and marketing managers with a social media management experience that is not only convenient but also highly customizable. Understanding that each business has unique needs, our flexible approach allows clients to opt for a complete turnkey service or select elements of self-management to suit their preferences.

Social Media is vital in todays digital age and thats why our company decided to shift from being just a high quality video marketing agency to a high quality social media management agency, to ensure our professional content can drive a high return on investment and your aren't wasting thousands on some fancy video and not knowing how to use it to drive more ideal clients to your business.

Primary Goals

Our social media strategy is crafted with the following primary goals in mind:

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  1. Customizable Experience: Provide a tailored social media management experience that adapts to the individual needs of each client.

  2. Partnership Approach: Forge strong partnerships with our clients, viewing their success as our success, and working closely to develop strategies that stand out in their industry.

  3. In-Person Analytics: Deliver in-person customer service to demystify analytics, translating complex data into actionable insights in terms that are easy for small business owners to understand.

  4. Market Awareness: Continually adapt and innovate our strategies based on trending markets to keep our clients ahead of the curve.

  5. Competitive Differentiation: Assist our clients in setting themselves apart from the competition with unique, trend-setting content and strategies.

Focus Platforms

Our strategy encompasses a variety of social media platforms to maximize reach and engagement:

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  • Meta (Instagram & Facebook): Our primary focus, these platforms offer broad reach and deep engagement capabilities.

  • LinkedIn: For professional networking and B2B engagement.

  • Snapchat & Youtube: To leverage visual storytelling and reach a wider audience.

Who we serve best

Our services are ideally suited for:

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  • Small Business Owners

  • Entrepreneurs

  • Marketing Managers

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Who are looking to elevate their brand's presence on social media without becoming bogged down by the complexity of digital marketing.

Content Themes

Our content strategy revolves around three key themes:

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  • Trending Markets: Keeping content relevant and engaging by tapping into current industry and market trends.

  • Competitive Differentiation: Showcasing what makes each client unique with innovative content approaches.

  • Partner Success Stories: Sharing real examples of client achievements and milestones as evidence of what's possible.

Creating a Content Calendar & Schedule

We meticulously plan content monthly, ensuring a cohesive and strategic approach for each client's quarterly goals to ensure a return on their marketing investment. The finalized content calendar is always sent to clients for approval before scheduling, including:

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  • Weekly posts tailored to each chosen platform, designed around our key content themes.

  • Monthly social media ads, for which we are certified to create and manage, ensuring optimal visibility and engagement.

Engagement Strategy

Engagement is at the heart of our strategy. Beyond posting content, we:

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  • Actively monitor and foster vibrant, community growth around each client's brand.

  • Utilize engagement tactics such as page like invitations, polls, questions, and calls-to-action to encourage interaction.

  • Implement growth strategies to steadily increase each client’s follower count, enhancing their online presence and brand recognition through organic and paid content.

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Through our comprehensive social media strategy, Laser Image Marketing stands ready to help small business owners, entrepreneurs, and marketing managers break through the noise and connect with their audience in meaningful ways. By taking a partnership approach, we aim to not only meet but exceed our clients' expectations, driving growth and success in an increasingly digital